Monday, October 11, 2010

BLINK by Malcolm Gladwell

BLINK by Malcolm Gladwell

Gladwell, M. (2005). Blink: The power of thinking without thinking. New York: Little, Brown and Co.

GENRE: Popular Non-Fiction

ANNOTATION: Malcolm Gladwell exposes the power of the subconscious.

SUMMARY: In this short and intellectually accessible book, Malcolm Gladwell enumerates on “the power of thinking without thinking.” He details the way our subconscious works, giving tips and insight into both its great potential as well as possible pitfalls.

EVALUATION: 1 - Though short and easy to read, this book feels long as the author reiterates his points with long-winded examples. Interesting information is dumbbed-down almost to the point of irrelevance.

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